"Wildcrafted" Cottonwood Oil
Product Packaging & Identity Design for Big Wood Balm
Illustration, Graphic Design, Creative Strategy
Partnered with Big Wood Balm to build a cohesive visual identity for an independent apothecary line. My role involved developing a scalable design system of label layouts for balms and candles. By blending intricate digital illustration with clean typography, I created a brand presence that reflects the healing, vibrant nature of the wild-harvested ingredients.
"Should I Stay or Should I Go?"
Product Packaging Series for Powerhouse Restaurant
Illustration, Graphic Design, Creative Strategy
Developed a recurring series of "To-Go" beer labels for Hailey’s iconic bike-and-brew hub. By blending technical vector illustration with hand-drawn narrative themes—ranging from Joe Strummer homages to mechanical "x-ray" schematics—this project created a versatile packaging system that carries the restaurant’s brand into the wild.
"Hailey Alive" Music Series
Character-Driven Identity for Sawtooth Brewery
Illustration, Graphic Design, Creative Strategy
Developed the inaugural visual identity for Sawtooth Brewery's flagship concert series. The narrative-driven design was so effective it anchored the series for multiple seasons, facilitating a seamless transition through a strategic branding.
"Great Horned Owl"
Municipal Mural for the City of Hailey
Art Direction, Crew Management, Installation
Commissioned by the Hailey Arts & Historic Preservation Commission, this project was designed to celebrate the connection between the urban landscape and the Draper Preserve. The goal was to create a permanent landmark that resonated with both local history and the natural environment of the Wood River Valley.
KevinFitz Multimedia
Director of Visual Systems & Public Art Installations
I build real-world design systems, product packaging, promotional campaigns and large-scale public murals from initial pencil sketch to final production.
My work connects a deep background in digital content operations with hands-on physical craftsmanship. Whether collaborating with municipal boards, managing corporate product lines, or leading on-site installation crews, my focus is always on clear project communication, strict deadline management, and delivering clean, reliable files that function flawlessly.
The Toolkit
- Creative Direction: Visual strategy, brand identity systems, and spatial design.
- Project Management: Public art commissions, client relations, and project budgeting.
- Field Operations: Large-scale mural production, crew management, and onsite safety.
- Multimedia & Sound: Audio production, multi-sensory storytelling, and digital media integration.
- Technical Design: Scalable vector asset creation, pre-press production, and packaging.
- Software Systems: Adobe Illustrator, Adobe Photoshop, Creative Cloud Suites.
