Due West Press "Idaho" 10-Color Screen Print

• Client: Self Initiated (Due West Press)

• Location: Hailey, ID

• Roles: Illustration, Graphic Design, Production Consultant

• Scope: Studio Branding, Commemorative Merchandise, Technical Printing

• Mediums: Analog Pen & Ink, Digital Color, Screen Printing

Creative Lead

This piece was designed to commemorate a major studio milestone: the installation of a professional eight-arm screen press. I managed the entire production lifecycle, from initial analog linework through a complex 10-color separation process and final physical manufacturing.  My wife held the honor of laying down the ink on this massive print project.

Vision

The vision for the "Idaho" promo series was to create a visual anthem for the state. I utilized a high-detail map of Idaho, rendered through mountain peaks, waterfalls, and local wildlife, to anchor the brand in the rugged culture of the region. This piece served as a strategic Thank You to the community that supported the studio's growth, turning a technical achievement into a shared celebration of the Idaho landscape.

Creative Strategy

Executing a 10-color print is a high-level feat of registration and ink management. I designed this piece specifically to push the limits of the new eight-arm press, providing a "technical portfolio" in a single print.  Despite the complexity of the 10-color separation, I prioritized a clean, directness in the linework.

Human Element

This project represents the heart of the artisan/craft philosophy. It showcases the physical labor behind the brand—the sweat equity of purchasing a press and the precision required to pull ten different screens in perfect registration.

Alternate Versions

By creating seasonal alternatives (Summer & Fall), I ensured the visual system felt living and adaptable, proving the studio's ability to manage multi-version product lines.