"Give Thanks" Music Single Identity
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Client: Galaxe (Musical Artist)
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Location: Portland, OR
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Roles: Illustration, Graphic Design, Creative Strategy
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Scope: Full Brand Launch (Logo, Packaging, Event Assets)
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Mediums: Vector Illustration, Digital Ink & Color
Creative Lead
A visual identity must act as a resonant frequency for the track itself. For this collaboration with Galaxe (Nick Werth) for the song "Give Thanks" feat. Jake Hershman, I served as the creative bridge between a long-standing brand and a specific thematic evolution. My role was to synthesize iconic, geometric symbolism with a new, emotive narrative, navigating the transition from a shared philosophical conversation into a high-fidelity digital asset optimized for a global release.
Vision
An exploration of geometric fragility. Nick sought to integrate his brand’s iconic heart symbolism with the raw imagery of a "crying eye" to mirror the track's progressive themes of life, beauty, and the universe. I developed the central concept of human hands cradling these symbols, creating a visual anchor that represents the delicate balance between our structured ideals and our fluid emotions.
Human Element
This project is a testament to the power of a Creative Collective. Born from a conversation between one-time bandmates and long-term friends, the artwork is a "message of gratitude from one humble human to another." My background as a musician allowed me to translate the "incredible results" of their hip-hop production into a visual language that feels as intentional and soulful as the lyrics themselves.
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