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White t-shirts with teal graphic designs of skateboards and text on a white background

Graphic Designer

KEVIN FITZPATRICK

Collaborative design professional with a career of translating complex marketing and outreach goals into compelling, brand-compliant, print and digital layouts.

I partner directly with diverse stakeholders to guide projects smoothly from initial concept to final production.

Creative Design & Content Development

I am a fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity.
I work independently with general supervision; exercise judgment within defined guidelines and practice to determine appropriate action.

I can provide guidance and assistance to entry level professionals and/or support employees.

Integration

Generating and manipulating graphic images, animations, sound, text, and video into cohesive multimedia projects.

Strategy

Developing creative concepts and visual solutions that effectively communicate key messages and objectives.

Advising

Creating design concepts and providing recommendations for advertising, marketing materials, and promotional campaigns.

Adaptation

Applying innovative thinking and creative problem-solving to develop engaging visual communications.

Surreal landscape with geometric patterns .

Essential Functions

student recruitment, retention, orientation, or engagement

Brand Stewardship & Student-Centered Campaigns

This section proves you can design within a strict sandbox and prioritize a specific audience (students and families) over personal creative impulses.

  • The Focus: Multi-channel campaigns where one cohesive visual concept is executed across print, web, and digital displays.
  • What to Show:A mock or real campaign designed for a campus demographic (e.g., an orientation event, a student resources flyer, or a department recruitment campaign).Show how the BSU brand guidelines (specifically their official blue and orange color palettes, typography, and logo clearance rules) were strictly maintained.
  • Key Talking Points for the Case Study:How you designed for a college student/family audience (keeping information digestible and welcoming).How the campaign maintained visual integrity across diverse aspect ratios (from a physical poster to a vertical Instagram story).

The Accessible Web Layout

Digital/UX Focus

  • What it is: A web page layout or UI mockup that is designed explicitly with WCAG accessibility standards in mind. Use a project from your recent BSU UX certificate.
  • How to show it: Present the layout alongside a "spec sheet" showing color contrast ratios, screen-reader-friendly alt-text notes, and clear visual hierarchy.
  • What this proves: You aren't just making "pretty" web pages; you are designing layouts that keep the university compliant with federal ADA web standards.

The System Rollout

Production Focus

  • What it is: A multi-page document (like a brochure, program, or annual report) showing a strict, multi-column grid system, consistent typographic hierarchy, and clean page master setups.
  • How to show it: If you don't have the original PDF, create a clean 4-page brochure for a hypothetical BSU department (e.g., "Boise State Computer Science Dept Info Guide") using their public brand colors.
  • What this proves: You understand margin safety, bleed lines, grid alignment, and how to work within strict, pre-existing brand guidelines.