"Big Wood Balm" Product Packaging & Brand Identity
-
Client: Big Wood Balm
-
Location: Hailey, Idaho
-
Roles: Brand Designer, Lead Illustrator, Creative Strategist
-
Scope: Full Brand Launch, Core Visual Identity Systems, Multichannel Package Design
The Challenge
An independent apothecary specializing in wild-harvested skincare products required a comprehensive visual identity system built entirely from the ground up. The primary commercial hurdle was translating raw, artisanal botanical ingredients into a sophisticated, premium retail-ready brand that could compete effectively in a saturated independent wellness market. Operationally, the client demanded a highly agile design architecture capable of scaling seamlessly from miniature topical tin labels to large-scale experiential event tapestries and digital marketing channels.
Big Wood Balm line of products inspired by The Big Wood River in Hailey, ID
The Strategy
Scalable Core Asset Engineering: Designed a signature "Tree of Life" flagship illustration using intricate, high-density line work. This asset was engineered to serve a dual corporate function: operating as a high-visibility standalone visual piece and functioning as a recurring, low-opacity brand watermark across diverse media.
Variable Information Architecture: Developed standardized technical packaging layouts for the balm and candle product lines. I established a systematic, color-coded typographic framework that allowed consumers to immediately differentiate between individual botanical formulas while maintaining a unified, cohesive brand identity on retail shelves.
Organic Typographic Branding: Formulated a custom logo system designed to balance a hand-crafted, artisanal ethos with a high-end commercial finish. The identity leveraged flowing, fluid line work to visually mirror the physical properties of the product, providing organic texture while maintaining the structural layout integrity required for a premium brand.
Big Wood Balm Logo Identity
Big Wood Balm Product Labels Identity
The Impact
Delivered a complete, turn-key visual ecosystem that successfully launched the independent brand into the commercial retail marketplace. The integrated packaging system established strong point-of-sale shelf authority, provided the client with a repeatable framework to easily introduce future product expansions, and successfully positioned the apothecary as a premium regional wellness authority.
"Tree of Life" Event Tapestry and Branding Design
