"Ranch Fest" Event Apparel Identity

• Client: Ranch Fest

• Location: Tumbleweeds, ID

• Roles: Illustration, Graphic Design

• Scope: Apparel Design, Event Branding

• Mediums: Hand-drawn Illustration, Digital Color and Typography

Creative Lead

For this regional event in Tumbleweeds, ID, I served as the primary illustrator and designer, tasked with creating a high-impact visual for the festival's official apparel. My role involved translating the rural energy of the location into a cohesive brand mark designed for high-visibility screen printing.

Vision

The goal was to create a Western emblem that felt both nostalgic and modern. I utilized a classic oval frame to house a stylized portrait of a ranching couple, flanked by symbolic tools of the region—a spade and a rattlesnake. The vision was to provide a professional, unified identity for a grassroots gathering that resonates with the physical landscape of Idaho.